The framework stack
Most gamification platforms pick one framework and bury everything under it. We don’t.
Hatched runs on a stack of six frameworks — each used for the job it does best, each owning a different surface of the product. Here’s the table.
Six frameworks × six jobs
- 6D Gamification#1
Kevin Werbach
- Role (inside Hatched)
- Consulting / onboarding wizard
- Surface
- Dashboard onboarding flow
- Persona
- Strategy buyer (CIO, CHRO)
- Hexad#2
Andrzej Marczewski
- Role (inside Hatched)
- User-base segmentation
- Surface
- `audience_hexad_profiles` table + Planner Audience tab
- Persona
- UX designer, L&D lead
- MDA#3
Hunicke / LeBlanc / Zubek
- Role (inside Hatched)
- Code architecture taxonomy
- Surface
- Conceptual layering of `apps/api` modules
- Persona
- Engineering buyer
- RAMP / SDT#4
Deci & Ryan / Daniel Pink
- Role (inside Hatched)
- Ethical motivation narrative
- Surface
- Landing page + marketing copy
- Persona
- HR / wellness buyer
- Fogg + Hook#5
BJ Fogg / Nir Eyal
- Role (inside Hatched)
- Per-feature behavior unit design
- Surface
- `FrameworkMeta.fogg` + `.hook` registry
- Persona
- Growth / behavior designer
- Octalysis#6
Yu-kai Chou
- Role (inside Hatched)
- Internal design QA + 8-CD radar audit
- Surface
- Planner "Design Audit" tab
- Persona
- Internal — Hatched design team
How that differs from the rest of the market
Single-framework platforms are easier to brand and impossible to balance. This is what they sell — and the design move we make instead.
| Platform | Their story | Hatched difference |
|---|---|---|
| Bunchball / Centrical | PBL-based | We don’t chocolate-coat broccoli. |
| Smartico | Casino-style mechanics | We don’t manufacture FOMO. |
| Octalysis Group | Octalysis-only consulting | We use Octalysis for design audit, not as the whole product. |
| Mambo.io | Generic engagement | We design for the player type, not the average user. |
See the stack in motion.
The 6D wizard takes you through the stack one layer at a time — strategy, audience, behavior, design audit.